https://www.luckysword.com/contact daily 0.75 2021-10-25 https://www.luckysword.com/home daily 1.0 2024-01-04 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357220994-5A022XLLFH8SL4H6UYZJ/2014+Reel.00_02_12_23.Still036.jpg Home - Verge Video Future Journalism https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357221000-RVZ097Y30M1YEQX78V8B/Pfizer+16x9.00_01_17_09.Still203.jpg Home - Pfizer Debuting A New Identity https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357221007-UYFNVZ3SPS7H3NUQ7P0A/Adobe+x+368.00_09_49_01.Still118.jpg Home - Adobe x 368 Mentorship In Motion https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357221013-4ZOD6DO44OHN4IAFXWD3/12.+REI+-+Human+Nature.00_05_16_04.Still069.jpg Home - REI Human/Nature https://www.luckysword.com/social daily 0.75 2023-08-07 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/cd01d06b-154f-4347-9ee9-5175b524e9d3/PurpleGrad.png https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/b77c43d7-f277-4372-ba5b-e132e05111e7/Checks.jpg https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/cd01d06b-154f-4347-9ee9-5175b524e9d3/PurpleGrad.png https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/cd01d06b-154f-4347-9ee9-5175b524e9d3/PurpleGrad.png https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/edf78c2d-7ae4-4b27-9ab7-b99308c7e5df/HandsDrawing.jpg https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/72b16a24-2ed3-435b-a83c-8c50807cf597/PeopleSharing.jpg https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/4954762d-4aae-4a57-8bc2-9de597dd0af3/Brita-Logo-1966.png Social https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/b6eda3fd-a15f-491c-8d3b-2919971d5013/Screenshot+2023-08-02+at+2.27.03+PM.png Social https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/4daff1c3-6d7c-4c9f-9845-3d2751ac8992/Pfizer-logo.jpg Social https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/0825070d-e622-4a36-9e3b-af4be6c12ffe/Adobe-logo.png Social https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/25f55f12-54e8-4e97-b726-9297886c66a8/sierra-club-vector-logo.png Social https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/8bf3de7d-0a86-4cd6-830f-6ff77620ac5e/Truth_Initiative_logo.svg.png Social https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/39bff0eb-33ff-4ed1-b2e2-ab1ac066dab8/the_verge_social_share.png Social https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/68dc538f-c719-4cae-a830-211b01e5f38c/Bloomberg-Logo.jpg Social https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/d5f42eda-a092-4787-9ceb-dcd312b6245c/Saks-Fifth-Avenue-Logo.png Social https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/335ce9cf-ee24-41fe-9718-75f5da9b2de9/nar-logo.jpg.optimal.jpg Social https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/c85e402c-7aa4-4bf7-83da-92122e86776f/Screenshot+2023-08-02+at+2.28.14+PM.png Social https://www.luckysword.com/case-studies daily 0.75 2023-02-03 https://www.luckysword.com/case-studies/pfizer monthly 0.5 2022-09-07 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178185-DVCQ3AWMX30Z6ZS1DOXT/Pfizer+Brand+Film+2021-low.gif Case Studies - Pfizer - About the Client Pfizer is one of the world's largest pharmaceutical companies and was ranked 64th on the 2020 Fortune 500 list. A household name with innovation at the tip of its cultural spear, Pfizer demands excellence in representation to the world’s population that is its consumer base, and clarity of messaging to ensure continued prominence in a growingly crowded marketplace. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178189-HCLEEZ2YAA4BBI0VQHDS/Pfizer.00_00_16_20.Still163.jpg Case Studies - Pfizer - Challenge In the early days of COVID-19 vaccine development and public rollout, Pfizer came to 3D artists and creative partner Estudi-Image with a request to create a short 3D brand film. The goal was to communicate the long and storied history of Pfizer through the ages of medical revolutions to reaffirm confidence in their efforts to battle the coronavirus, all within the confines of just over 1min in length. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178192-E2PZ25UE1B49Q0V9T55G/Pfizer.00_00_24_28.Still187.jpg Case Studies - Pfizer - Our Role and Involvement Zach worked with Estudi-Image on the video’s dense creative edit in partnership with sound design specialist Contour. The edit utilizes a balance of historic imagery from the past with modern macro imagery peering into the future. Featuring a diverse set of scientific specialists in their element we were able to carry this message of expertise and cutting edge medical prowess forward with a sense of “getting down to business” and “stepping up to the challenge,” all culminating in the 3D reveal of a newly refined modern logo. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178196-MV5W995ETYO2SBZFNTI0/Pfizer_Cropped.gif Case Studies - Pfizer - Outcome The brand film headlined at the top of Pfizer’s website and stands as the launch of a new logo reveal, design language, communication priorities and represents a forward-thinking Pfizer in 2021. We’re proud to be creative shepherds of this historic project and rebranding effort with one of the most powerful names in medicine on the planet. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178287-QIZUH2QR6RZTCER971L5/10.+Pfizer.00_00_46_07.Still174.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178220-JJAT0XSTMARV17WJOR5S/2.+Pfizer.00_00_09_11.Still157.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178323-HLB9BWZ9YK78D2M84C1W/Pfizer.00_00_21_13.Still166.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178241-TEGAR2I2YPL8Z0FBWHDD/Pfizer.00_00_15_25.Still162.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178282-1A773Z8UX365ZN6JWR4M/11.+Pfizer.00_00_38_06.Still172.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178312-OESTFFXPCMWGRF2EXZZ5/Pfizer.00_00_18_28.Still165.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178209-3QUU536ZJ821SJ1V8C18/1.+Pfizer.00_00_09_05.Still158.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178258-F59AFR28S69TG38Z5N4P/Pfizer.00_00_30_26.Still191.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178247-QYE89QPI2BHD4GAGNA33/Pfizer.00_00_32_13.Still203.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178276-2G1CSNQ22FU1T82O469T/12.+Pfizer.00_01_07_24.Still176.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178215-M5TPCZTHFOY9REDOA382/3.+Pfizer.00_00_09_24.Still160.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178317-FN001WC0PDYBI3XGOOPB/Pfizer.00_00_22_09.Still167.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178306-SEAJTESQMG18VH30429L/Pfizer.00_00_23_25.Still168.jpg Case Studies - Pfizer https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178252-3PMW2J87QHHGPGF6P4ZD/Pfizer.00_00_17_22.Still164.jpg Case Studies - Pfizer https://www.luckysword.com/case-studies/verge-video monthly 0.5 2021-10-16 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178095-XH94VVGY26VEGSKHZ3Y0/Vox+Media+-+The+Verge-high.gif Case Studies - Verge Video - About Vox Media Vox Media’s portfolio includes Vox, New York Magazine, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Intelligencer, Curbed, Grub Street and Recode. A shining light of independent journalism and an unparalleled digital advertising platform, Vox Media is a focal point of new opinion excellence for a generation of digital natives and beyond. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178098-79JOL4K7K4T6GWI7UOU0/Vox+Media+-+The+Verge.00_50_30_18.Still203.jpg Case Studies - Verge Video - Challenge While working with The Verge’s Video Department, Zach was tasked to visualize the editorial menu into flexible episodic video formats. The video team had to hold high production quality and clear peer level communication as their guiding principles while delivering it all at a faster cadence than previously expected from online media. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178102-B9WEURQLDF72XK5BT08T/2014+Reel.00_02_13_02.Still037.jpg Case Studies - Verge Video - Our Role and Involvement With an initial production team of 10 people, Zach alongside his fellow creatives balanced daily news hits, deeper weekly reporting efforts and monthly long-form series in order to properly establish a new video strategy going forward. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178105-GIZU00LDF31QXHBBK4D3/Vox+Media+-+The+Verge_Penrose_Color_Loop-high.gif Case Studies - Verge Video - Outcome Zach helped develop and execute the ongoing video strategy for The Verge, the web’s #1 name in technology journalism. This collection of approaches and style choices would come to influence media outlets across the digital landscape, serving to this day as a rubric for video content-creation excellence on the web. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178153-HMT83LYSQG8YZQWHXMI3/2.+2014+Reel.00_02_55_04.Still120.jpg Case Studies - Verge Video https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178136-OMR4Q93DNQ8ZFHH4U4VK/3.+Vox+Media+-+The+Verge.00_41_04_18.Still193.jpg Case Studies - Verge Video https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178124-SYQ05LO96QMK9F5T58YZ/4.+Vox+Media+-+The+Verge.01_04_35_21.Still251.jpg Case Studies - Verge Video https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178141-3ARE9NJMVRA84HATPGQR/5.+Vox+Media+-+The+Verge.00_38_41_17.Still257.jpg Case Studies - Verge Video https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178130-UR5TFIJ5DJJ1XO9NFMB1/1.+2014+Reel.00_00_01_16.Still001.jpg Case Studies - Verge Video https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178118-386ONIMR6SPPAA47EL39/6.+Vox+Media+-+The+Verge.00_02_36_03.Still254.jpg Case Studies - Verge Video https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178147-0VU9EY8GXI07L0B3BMBX/7.+Vox+Media+-+The+Verge.01_05_37_21.Still268.jpg Case Studies - Verge Video https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178159-1AW0DGFPNM47BDECJRW4/8.+2014+Reel.00_02_14_11.Still039.jpg Case Studies - Verge Video https://www.luckysword.com/case-studies/adobe-x-368 monthly 0.5 2021-10-16 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177932-7587WMTMPD9LSNTTYO1X/Adobe+x+368.00_01_16_22.Still043.jpg Case Studies - Adobe x 368 - About the Client When the #1 name in creative software and the trendsetting technology mogul vlog-father of YouTube teamed up to collaborate on a project, the messaging to young creators had to be perfect. “Keep Going.” https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177935-FARIS7X9DL9HMD4GYDV1/Adobe+x+368.00_01_30_05.Still140.jpg Case Studies - Adobe x 368 - Challenge Adobe and Casey Neistat held a contest to select 3 creators to help Casey debut his new open studio space in NYC called 368. They selected a photographer, a filmmaker and a graphic designer all tasked to contribute to the launch materials of the new brand and building. Their efforts would be due by the end of the week and we were tasked with capturing those results. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177938-VIU00XM0BP5KQ4Y3Y1O8/Adobe+x+368.00_03_48_12.Still076.jpg Case Studies - Adobe x 368 - Our Role and Involvement We shot and field produced this week-long documentary “Keep Going” about the creative process alongside director Max Jospeh and editor Anne Peeri with Zach Goldstein behind the camera. We documented everything we saw: the ups and downs of creating something original all while managing the pressures of art under a deadline. The team spent every waking moment with all three creators, coupling their personal backstories with mentorship moments from seasoned experts and interweaving direct to camera confessionals revealing their vulnerable yet honest feelings throughout the process. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177942-2G7YP2VM2A9OKE21K6IA/Adobe+x+368.00_08_06_14.Still111.jpg Case Studies - Adobe x 368 - Outcome The 8 min mini doc “Keep Going” debuted to over 292K views on YouTube which promoted both Adobe’s commitment to powerful creative tools while also spotlighting the physical community that would soon begin to gather in NYC at 368. The branding journey visualizes the process of a creative workshop and mentorship test that pushed our participants to think outside the box, under stress, and overcome creative limitations that would inspire others. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178001-45I6H4F2HO5D60E9WCZH/1.+Adobe+x+368.00_01_02_10.Still032.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177976-DF8X6ARV3JEGM3QF2INV/2.+Adobe+x+368.00_01_38_17.Still058.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177965-AIHME6KJKN5QBL5XXUAX/3.+Adobe+x+368.00_00_48_05.Still024.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178020-JE71V39NNLKT7FV9DU40/4.+Adobe+x+368.00_07_39_18.Still109.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178008-8MFJ8Y0THC06I66I6M10/5.+Adobe+x+368.00_08_09_19.Still127.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178026-XGL7E99D3RU0X79509RC/6.+Adobe+x+368.00_07_32_18.Still120.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177982-V4LCHCWCW1KSBH7U0GTX/7.+Adobe+x+368.00_01_10_06.Still126.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178065-6QN4EW6Q2P86JR25RUND/8.+Adobe+x+368.00_05_00_22.Still130.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178051-BKIX1HULEP3I92YLFDK2/9.+Adobe+x+368.00_04_09_04.Still080.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177970-UTRS2U70IIUDZEF5P9M7/10.+Adobe+x+368.00_05_00_01.Still119.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178038-08UCY09KHQXNXK2CJ8PI/11.+Adobe+x+368.00_05_02_05.Still132.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177995-YPPXDMUZRV0WITM9BUI2/12.+Adobe+x+368.00_01_02_20.Still123.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178032-1WFM1JTLCIAF899LVZ8F/13.+Adobe+x+368.00_05_13_16.Still096.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177959-AXAPZGXKNZLZJ5ZCE1SY/14.+Adobe+x+368.00_08_12_00.Still121.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177989-0CS91E3GUJ65NK965O3Z/15.+Adobe+x+368.00_07_51_06.Still145.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178058-GPYNKR0LKI45EN43JVBI/16.+Adobe+x+368.00_05_04_02.Still143.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178045-40YV8VH3CE0GBOO7J113/17.+Adobe+x+368.00_00_34_15.Still016.jpg Case Studies - Adobe x 368 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178014-2ML6FHKZIWX6ASERBEBD/18.+Adobe+x+368.00_00_25_07.Still012.jpg Case Studies - Adobe x 368 https://www.luckysword.com/case-studies/rei monthly 0.5 2021-10-16 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177670-63I7Y83EF4I7XOJ0817S/REI+-+Human+Nature.00_09_05_16.Still117.jpg Case Studies - REI - About the Client REI makes the outdoors possible for millions of people that are called to nature each day by serving as the one-stop source for gear, apparel, accessories, and memory-making accoutrements. A juggernaut of brick-and-mortar commerce and e-commerce alike, REI’s marketing campaigns have achieved cult-classic status, resulting in immense pressure and analysis aimed at every next move. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177674-K6YXMRJRVI4PAOKVL3A4/REI+-+Human+Nature.00_06_48_15.Still085.jpg Case Studies - REI - Challenge REI needed to visualize the difficulty that most modern city dwelling individuals have: finding time to appreciate the outdoors. The brand’s ongoing “Opt Outside” messaging needed fresh yet relatable stories where audiences could identify similarly faced hurdles in order to overcome their own hesitations with seeking a healthier relationship with the outdoors. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177678-SVU2CZ50RGPCZW23COOM/REI+-+Human+Nature.00_04_57_20.Still065.jpg Case Studies - REI - Our Role and Involvement Zach shot and directed a branded series for REI called “Human/Nature” to showcase REI’s commitment to fostering communities that promote outdoor activity through inclusivity. We traveled across the United States to capture stories about personal indoor to outdoor lifestyle transformations. We got to intimately bond with all of our subjects, hiked up mountains with heavy camera gear and even followed a professional runner through Central Park on rollerblades just to keep up. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177681-J103GS9IH58T5JFN17QL/REI+-+Human+Nature.00_00_17_19.Still007.jpg Case Studies - REI - Outcome REI continues its Opt Outside campaign to this day. The short 3-episode series we produced helped further establish the need for a healthier relationship with the outdoors no matter where you live. The videos also directed audiences toward the individual featured communities such as Unlikely Hikers, Outdoor Afro, and Harlem Run. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177855-7UAGZYUA7SX99H0SIOGW/1.+REI+-+Human+Nature.00_01_39_14.Still015.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177758-NXJME6GJEQ7QWKJ2X3F5/2.+REI+-+Human+Nature.00_02_22_13.Still018.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177806-TS37N37FJHLKKLP35UZL/3.+REI+-+Human+Nature.00_01_58_17.Still031.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177780-RL89L0Q2VDZ4BVHYDCFT/4.+REI+-+Human+Nature.00_01_51_04.Still017.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177830-9NGHC5MV0TAYL2W4XBCR/5.+REI+-+Human+Nature.00_02_53_15.Still119.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177880-ZVBKH8NYV8NCS54PT423/6.+REI+-+Human+Nature.00_00_53_23.Still022.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177818-8UMXG6NUESVM9H6975IC/7.+REI+-+Human+Nature.00_01_06_00.Still024.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177867-JNEIR0MKG51LF69W4RFH/8.+REI+-+Human+Nature.00_05_22_02.Still070.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177812-XUM9JDNHJGM4X2NNQ1MK/9.+REI+-+Human+Nature.00_04_10_20.Still052.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177774-6FZ7HRFCKII5XPEV7EPD/10.+REI+-+Human+Nature.00_04_20_20.Still053.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177873-3OFEI5QFNQRZ0CMNPJLB/11.+REI+-+Human+Nature.00_05_37_02.Still073.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177886-RS0GFLMZW4HN8N484874/12.+REI+-+Human+Nature.00_05_16_04.Still069.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177764-8EMPV9PIBN0CU7YGZYA6/13.+REI+-+Human+Nature.00_06_03_06.Still080.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177751-V3SQUJ29OGYJH2HKOB1T/14.+REI+-+Human+Nature.00_06_06_17.Still081.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177861-8K8I7D769FATWFY3LQV5/15.+REI+-+Human+Nature.00_08_41_21.Still109.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177849-NJ507QM8MY3YUQZLURAH/16.+REI+-+Human+Nature.00_06_46_11.Still084.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177837-REF2Z96RDXIJ8EA2NN3I/17.+REI+-+Human+Nature.00_07_26_10.Still090.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177793-J9Y7VC239CCZA2QX2W0S/18.+REI+-+Human+Nature.00_06_40_04.Still082.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177800-JBRK2VWDESAIHGGRM3CX/19.+REI+-+Human+Nature.00_08_07_00.Still097.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177824-9YXN66R3IMAWW331RKOM/20.+REI+-+Human+Nature.00_08_38_22.Still108.jpg Case Studies - REI https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177843-ALPQ1WRS34851TS0F759/21.+REI+-+Human+Nature.00_08_22_11.Still101.jpg Case Studies - REI https://www.luckysword.com/case-studies/reel monthly 0.5 2021-10-16 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357177641-RK5C0586LXZINGQXZLUQ/2014+Reel.00_00_12_06.Still004.jpg Case Studies - REEL - 2023 Reel A glimpse at some past projects. https://www.luckysword.com/case-studies/ibm monthly 0.5 2021-10-26 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178356-FSK004O3V1MH6R176XLN/IBM+Title+2-high.gif Case Studies - IBM - About the Client IBM is the truest pioneer in the world of computing machines, laying the groundwork for generations of innovation and world-wide PC adoption by boldly shaping the future with every action they take. First to market time and again with dazzling feats of technical achievement, IBM reaches out into the physical world in ways only an industry behemoth is capable of. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178359-O8ONWAGNNH9CQQZC1T3U/IBM.00_01_27_02.Still012.jpg Case Studies - IBM - Challenge IBM needed a way to humanize the support it provides to various humanitarian programs all around the world. By sending a small yet nimble documentary team into the field we were able to capture and convey the complicated logistics that goes into these efforts for solving problems like disease control, food insecurity and computational medical research. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178363-XFHAPIDM7093O5BQ742Q/IBM.00_02_33_04.Still027.jpg Case Studies - IBM - Our Role and Involvement While working at the Branded Video Department at Mic News Network, Zach shot and directed a branded content series for IBM called “Empowered: Stories of Humanity and Tech” to showcase IBM’s various health related programs including the World Community Grid. WCG is a platform that empowers anyone to donate their device’s spare computing power to help scientists solve the world’s biggest problems in health and sustainability. We traveled the Americas to capture on film the positive impact from IBM’s infrastructure on Fighting Infectious Disease, Rethinking Food Banks and accelerating Childhood Cancer Research. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178366-J7XB0YNH9HQ3I3FB3WAL/IBM.00_03_28_19.Still038.jpg Case Studies - IBM - Outcome The 3-episode short doc series helped IBM put a face to the programs that were complicated to explain without visual representation. By providing a window into the on the ground efforts we were able to take audiences to faraway places while also educating them on the issues being faced. A call to action in accompanying social media links allowed viewers to engage with IBM’s website as well as the World Community Grid program so viewers could directly contribute their spare computing power to solving the very same problems they learned so much about. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178397-RLZ9LQXOV41F9FGCR2KF/1.+IBM.00_00_04_16.Still138.jpg Case Studies - IBM https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178442-1I0MKPMGEOT0SH2GA9Z3/2.+IBM.00_00_37_13.Still003.jpg Case Studies - IBM https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178391-PLXW1SYTR2DC4I7ZBZG7/3.+IBM.00_01_08_18.Still008.jpg Case Studies - IBM https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178403-R8GK3ZE0LCEQ77J6PE8O/4.+IBM.00_02_19_15.Still023.jpg Case Studies - IBM https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178409-JNK4F7ZZFRT1G9BF90MH/5.+IBM.00_04_26_17.Still143.jpg Case Studies - IBM https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178379-H7Z9BX9LZ8ACHC4O1IHY/6.+IBM.00_01_34_22.Still016.jpg Case Studies - IBM https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178436-ZUEF6TP2L1GNEGSLQWAL/7.+IBM.00_05_10_05.Still057.jpg Case Studies - IBM https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178421-RNB7HE60ZZ41NK034USS/8.+IBM.00_02_05_04.Still019.jpg Case Studies - IBM https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178415-8KP4J3VV0T88SWGZV7E7/9.+IBM.00_07_15_06.Still140.jpg Case Studies - IBM https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178429-SGT2U7YK82N0NND8GI6S/10.+IBM.00_06_43_06.Still075.jpg Case Studies - IBM https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178448-HP4GLIUG6CJ0UZBF0GQY/11.+IBM.00_07_09_12.Still081.jpg Case Studies - IBM https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/1634357178385-DOJ2TL4P2HUQOMFW3IME/12.+IBM.00_09_24_09.Still122.jpg Case Studies - IBM https://www.luckysword.com/case-studies/bloomberg-media monthly 0.5 2021-10-26 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/cf4fd0f0-4401-4d62-a133-980a9da1fe03/Bloomberg+-+Hello+World.00_32_49_21.Still127.jpg Case Studies - Bloomberg Media - About Bloomberg Media Bloomberg L.P. is the leading provider of news, photos, videos, and data to publishers, broadcasters, and other companies in more than 130 countries. Producing, aggregating, and distributing a myriad of media types, their brand is synonymous with quality and accuracy. Folded into their editorial portfolio is Businessweek, covering the latest in technology, politics, wealth and culture. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/2a08fd36-8d65-4396-8c52-709e6b3f496f/Bloomberg+-+Hello+World.00_28_35_12.Still125.jpg Case Studies - Bloomberg Media - Challenge While working with Bloomberg’s Digital Video Department, Zach was tasked to produce ongoing video series that would reflect Bloomberg Digital and Businessweek’s focus. In collaboration with fellow creatives, he was able to pitch, produce, direct, shoot and edit a variety of long form episodic content that would go on to win branded sponsorship, awards and continue in production to this day. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/2e1d9ede-e7b7-4d4e-b67e-3fdec5b56338/Bloomberg+-+Hello+World.00_02_00_01.Still119.jpg Case Studies - Bloomberg Media https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/748992fd-54ad-4755-b218-227dfea5b994/Bloomberg+-+Made.01_55_28_08.Still129.jpg Case Studies - Bloomberg Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/721272de-04ac-47f6-adef-0da532aba638/Bloomberg+-+Made.00_45_09_23.Still126.jpg Case Studies - Bloomberg Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/876067cd-d028-421a-9e88-3020c49c36e0/Bloomberg+-+Made.02_07_21_05.Still131.jpg Case Studies - Bloomberg Media - Our Role and Involvement Zach serves as a go-to production resource and frequent content collaborator for video projects large and small, with credits on syndicated series and sponsored content pieces streaming to millions of devices. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/fb4fc2bc-981a-44d2-b394-b85cb1d1d561/Bloomberg+-+Hello+World.00_28_26_03.Still124.jpg Case Studies - Bloomberg Media - Outcome Both Hello World and Made became early successful repeat series IP’s for Bloomberg Digital’s portfolio of video work. Hello World went on to be nominated for an Emmy in 2017 for “Outstanding Science, Medical, and Environmental Reporting” and Made was able win a Webby in 2018 for the category of “Film & Video: Best Editing.” https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/c3be4b89-a2cd-4c16-89d5-e9ad911419ea/1.+2021+Reel.00_00_05_06.Still001.jpg Case Studies - Bloomberg Media https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/195c70ca-661d-455a-bacd-925374829f2b/2.+2021+Reel.00_00_17_04.Still004.jpg Case Studies - Bloomberg Media https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/3a708e81-f097-47a7-9fb6-abd1416f0929/3.+2021+Reel.00_00_19_11.Still006.jpg Case Studies - Bloomberg Media https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/6d994c7d-19d7-499b-bc78-1456d06ecc79/4.+2021+Reel.00_00_50_01.Still030.jpg Case Studies - Bloomberg Media https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/86dd76c5-5db9-4d0d-8823-06899c691b12/5.+2021+Reel.00_00_23_10.Still162.jpg Case Studies - Bloomberg Media https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/4a8ce685-fb2f-4421-aa7b-3d52ff59e29e/7.+2021+Reel.00_01_58_16.Still103.jpg Case Studies - Bloomberg Media https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/73dedc8d-109a-41e1-9bb6-13a5da2bc841/8.+2021+Reel.00_01_23_16.Still061.jpg Case Studies - Bloomberg Media https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/880cb625-529e-4816-8cf8-47306757312a/6.+2021+Reel.00_00_43_23.Still022.jpg Case Studies - Bloomberg Media https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/d64bade7-40c4-4b7f-a874-3b83b4dd5547/2021+Reel.00_02_33_08.Still141.jpg Case Studies - Bloomberg Media https://www.luckysword.com/case-studies/sierra-club-x-seventh-generation monthly 0.5 2021-10-26 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/b7a1e8a6-93f6-4d37-acac-ed3880959229/Sierra+Club+x+Seventh+Generation.00_02_35_19.Still020.jpg Case Studies - Sierra Club x Seventh Generation - About The Project The Sierra Club is the most enduring and influential grassroots environmental organization in the United States. With 3.8 million members and supporters they’ve committed to defending everyone’s right to a healthy world. Seventh Generation, a green products brand from the wide portfolio of Unilever, identified a partnership with Sierra Club being a natural fit. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/3d16ec91-205e-431f-9df0-d2448be4c0fe/Sierra+Club+x+Seventh+Generation.00_03_45_11.Still022.jpg Case Studies - Sierra Club x Seventh Generation - Challenge Sierra Club and Seventh Generation wanted to show what real climate activism looks like on a ground level while tying these seemingly separate local groups toward a larger national effort for lasting change. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/b86dcfba-7117-419e-9d78-b3c2d6f01be6/Sierra+Club+x+Seventh+Generation.00_03_47_04.Still023.jpg Case Studies - Sierra Club x Seventh Generation - Our Role and Involvement Zach shot and directed a 5-episode branded content series called Commit To Clean which pushed viewers toward the Sierra Club website “Ready for 100,” a campaign that promised to sign up 100 cities around the United States to commit to a 100% clean energy future. Each episode featured grass roots change makers turned activists with impactful roles, and how these modestly structured group efforts are amounting to a larger impact on the local and the national levels. What was produced in the process successfully embarked viewers on a slice of the journey toward enabling America to source 100% renewable energy. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/09183cf1-8a32-4af5-9d68-b4a8355e8254/1.+Sierra+Club+x+Seventh+Generation.00_10_13_19.Still177.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/f1a3ecd2-c45f-4ea7-84b2-27db6b0286ee/2.+Sierra+Club+x+Seventh+Generation.00_10_25_03.Still138.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/2d187049-bba3-4e9c-bc0d-2bc07bb0d533/3.+Sierra+Club+x+Seventh+Generation.00_10_29_06.Still140.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/d9715814-4b7d-4526-8b30-6d3a5d37d518/4.+Sierra+Club+x+Seventh+Generation.00_03_12_07.Still167.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/ce1e974e-69f7-4de4-be58-eedc8923a5c8/5.+Sierra+Club+x+Seventh+Generation.00_03_15_18.Still168.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/360f13c8-c2bb-49f0-a3cc-0f62381428d8/6.+Sierra+Club+x+Seventh+Generation.00_03_40_22.Still029.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/7d6d32b8-6201-40a7-a1ff-4df7885b8ef3/7.+Sierra+Club+x+Seventh+Generation.00_03_43_09.Still032.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/6b72f61e-6201-491c-bcba-3810f69ca0a7/8.+Sierra+Club+x+Seventh+Generation.00_04_00_10.Still037.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/a708a47f-14fb-4784-9847-61352f7328f3/9.+Sierra+Club+x+Seventh+Generation.00_08_02_08.Still087.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/fa15117f-f59d-45a3-b6a8-70ecbf07e2f1/10.+Sierra+Club+x+Seventh+Generation.00_05_35_06.Still058.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/913868a3-82b9-41a8-ad63-0499c54831b6/11.+Sierra+Club+x+Seventh+Generation.00_07_14_08.Still077.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/7d60969a-3801-4355-ade4-b35f95e51a77/12.+Sierra+Club+x+Seventh+Generation.00_09_44_11.Still126.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/3b52c520-b106-4ba3-baad-db5c5eda2630/13.+Sierra+Club+x+Seventh+Generation.00_08_02_20.Still180.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/fed1e40a-1be2-4c66-86f4-f06ab1eefbb4/14.+Sierra+Club+x+Seventh+Generation.00_09_42_15.Still125.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/6e6217bf-f4a1-4267-9ee4-ce6465f93c29/15.+Sierra+Club+x+Seventh+Generation.00_08_04_12.Still089.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/e2acc03f-5cff-4d65-b8be-54fea0c0bd7a/16.+Sierra+Club+x+Seventh+Generation.00_08_01_22.Still086.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/5424fe00-cdb8-4a73-a14a-6b944fc829f1/17.+Sierra+Club+x+Seventh+Generation.00_09_23_07.Still115.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/47a69e2c-82b7-4feb-ab29-b06f7dca9ecc/18.+Sierra+Club+x+Seventh+Generation.00_08_19_07.Still096.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/bbb076b2-c240-46c2-995e-1e28963cdb0c/19.+Sierra+Club+x+Seventh+Generation.00_05_12_16.Still052.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/f1888e41-e5f1-4476-9864-16567521debf/20.+Sierra+Club+x+Seventh+Generation.00_09_39_03.Still123.jpg Case Studies - Sierra Club x Seventh Generation https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/15c37cc7-dde3-49a7-9769-97d7bf725beb/21.+Sierra+Club+x+Seventh+Generation.00_09_49_10.Still175.jpg Case Studies - Sierra Club x Seventh Generation https://www.luckysword.com/case-studies/saks monthly 0.5 2022-09-07 https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/f68f7832-806d-4203-bbc0-364e974528d5/Saks+Holiday+Show+Firework+Gif.mp4-high.gif Case Studies - Saks Holiday Show - About the Client The Saks brand is synonymous with luxury fashion and the flagship Manhattan location has been practicing premiere retail experiences since 1924. Driven by a mission to help customers express themselves through relevant and inspiring style, Saks is viewed as a beacon for next generation shopping, customer support and international brick and mortar design. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/54ba6402-40ad-4c69-add1-e3da899adfe3/Saks+Holiday+Show.00_12_28_16.Still087.jpg Case Studies - Saks Holiday Show - Challenge In 2021 Saks came to international production heavyweight Done+Dusted to tackle their Holiday Window Unveiling. The event would involve an opening address from the CEO of Saks, a choreographed street performance featuring the Young People’s Chorus of NYC, a speech from Michelle Obama highlighting the Girls Opportunity Alliance, the Saks window reveal featuring 6 designs inspired by children from the Boys & Girls Club, and a Fireworks & LED light show, all taking place within a tight 20mins, right on fifth avenue. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/2be6dd0b-abad-44c6-b982-0c0f06f2b35d/Saks+Holiday+Show.00_21_35_19.Still091.jpg Case Studies - Saks Holiday Show - Our Role and Involvement Zach was selected by Done+Dusted to be the Director of Photography for the project. He, alongside his crew of 25 individuals, managed a 4K 6 camera live to tape technical pipeline in order to be edited and turned around in 48hrs for the Saks website. The production would involve pre-recorded interview segments around Saks, choreography with dancers, lighting department and fireworks teams, positioning for 6 camera stations including a jib and high rooftop angles, comms planning, a live feed video village for the director, clients and executive team, all coordinated for working directly in busy Manhattan streets. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/f47bf9f7-9cad-422c-9795-40f0fa612541/Saks+Holiday+Show.00_16_23_17.Still086.jpg Case Studies - Saks Holiday Show - Outcome The event was met with huge applause, smiling faces and holiday spirit as Saks rang in the new season with tradition and flashy entertainment. Saks Fifth Avenue’s support of the Girls Opportunity Alliance includes a generous $1 million donation, a curated multivendor merchandise collection, dedicated holiday window displays, and a Saks career-shadowing opportunity. When customers shopped a specific collection of items, 100% of the collection’s net proceeds were donated to The Obama Foundation in support of the Girls Opportunity Alliance to empower adolescent girls through education. https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/9343075a-3360-4974-aec0-d57de6a56f3e/Saks+Holiday+Show.00_05_58_09.Still007.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/ae043197-7202-4d9d-bf0b-6c3f01878cae/Saks+Holiday+Show.00_15_00_11.Still041.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/cf6597be-b361-4f87-99cd-3deb17f94467/Saks+Holiday+Show.00_20_39_21.Still081.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/9e2c0863-2e20-498a-8d20-509b0ef138b5/Saks+Holiday+Show.00_14_36_29.Still032.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/2cc13570-e2ce-486e-be54-75ba4f8daba4/Saks+Holiday+Show.00_15_52_03.Still055.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/50e3f40e-3c65-4366-9799-06116ddda76d/Saks+Holiday+Show.00_05_59_26.Still009.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/3aad798e-0619-45fb-af9a-605ff6a76272/Saks+Holiday+Show.00_15_48_14.Still053.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/37d4456f-bf60-4edc-a7dd-83798b353f99/Saks+Holiday+Show.00_06_09_25.Still014.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/000c90d2-a6bd-4fbb-b4e1-2481ea611d9c/Saks+Holiday+Show.00_14_37_28.Still033.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/21b993b8-19fb-4db5-9427-ec99acf3f7d2/Saks+Holiday+Show.00_19_05_24.Still074.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/e41d1a3d-fdc0-421c-b029-0b3acb91cbef/Saks+Holiday+Show.00_05_40_07.Still004.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/5297fcc0-d4d4-42cf-a7f0-9c3357cc356b/Saks+Holiday+Show.00_15_09_06.Still043.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/6cb46db8-531b-464a-8ddd-65ed00e4c353/Saks+Holiday+Show.00_06_12_00.Still016.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/8cfbfa61-fddc-44d1-99e8-a11e5a143b1f/Saks+Holiday+Show.00_14_39_19.Still035.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/d192bee3-1213-49f2-acff-8ecc34eb0a13/Saks+Holiday+Show.00_19_08_00.Still084.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/7ea2d6d9-88f8-4eb9-a606-6392b9a0b66f/Saks+Holiday+Show.00_17_32_25.Still078.jpg Case Studies - Saks Holiday Show https://images.squarespace-cdn.com/content/v1/616a4fb9f8bcb55a88b45e1d/a08570a9-4fc6-462c-91ad-cea90be6af96/Saks+Holiday+Show.00_14_38_22.Still034.jpg Case Studies - 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